EC=MC, Generation Y is the answer
As observed in a blog by David Phillips, there is a massive shortage of digital skills available to the PR industry. This is a worry. The industry needs to protect its budgets, especially from online...
View ArticleIntroducing Vine, a social video app
A new social network has spread across the social universe at an astonishing rate. Vine, which is owned by Twitter, allows users to create 6 second videos which can then be shared across Twitter and...
View ArticleTravel Technology Europe 2013: Key Takeaways
For the last day and a half I've been wandering around (and tweeting rather heavily about) Travel Technology Europe 2013. This exhibition and conference designed for travel technology buyers to source,...
View ArticleWhy aren’t more people talking about Dermandar?
Taking panoramic photos isn't new but I believe sharing them socially is – I never see any of my friends post any. For over the last 10 months I've been playing around with an app called Dermandar...
View ArticleNew Beginnings
It was Richard Bailey who gave me the idea to start up a PR student blog and what good advice that was. For the last five years I’ve been happily posting to mikewhite.co.uk but today that all...
View ArticleLife is Your Stage
Yesterday I patiently sipped my cup of Nero coffee at Waterloo station waiting for the official photo-shoot to start for Tourism Australia's relaunch of "Best Job in the World Campaign". As Tourism...
View ArticleInterview on Travel Coffee Break
Lights, Webcam, Hangout! Earlier today I fumbled with my notes, held my breath and joined Travel Coffee Break (#tcbhoa). Travel Coffee Break is a 'live' Google Hangout which gives travel writers,...
View ArticleRIP Google Reader
Earlier this week the world was shaken by a breaking piece of news, not the election of a new Pope but the announcement that Google Reader will be closed 1st July 2013. While the product has a loyal...
View ArticleWhen eBay sides with the Troll
I’ve been a member of online marketplace, eBay, for 7 years and have never had any problems. Whenever others have been worried to transact on eBay I’ve always been the first to defend the security and...
View ArticleLondon: lost in a digital haze?
Have you ever wondered what life would be like without the internet? I've decided that it would be a place of communication breakdown, economic collapse and possible cannibalism. However, turns out I...
View ArticleA Google Hangout has replaced the press conference
It may be that you are visiting this blog thanks to my guest post on Neville Hobson's blog. If you haven't read it all ready, then please do. It tells the story of how a PR agency reconciles arranging...
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